I took on
defining our visual design and branding for this project. For an app centered around government, my first instinct was to match our primary colors to those of the two major parties. However, I
didn't want to create or reinforce bias in our young users. In the spirit of bipartisanship, I
chose the result of mixing red and blue — purple. For the dark value, I chose a purple-tinted black, thus
avoiding true black.
In the learning module of our app, illustrations accompany a story to keep users engaged. I defined the style of these illustrations to be simple but interesting and colorful without being over the top, as many apps for kids are.